Appendix

I am a graduate student doing a research on "Telemarketing," I would like to know your opinions about this marketing method. Your response is very important to me. Please take few minutes to answer a few questions.

1. Have you ever received a "Telemarketing" phone call?
   [] Yes
   [] No
   (If the answer is "No," skip to question 9.)

2. How many times have you received Telemarketing phone call in the past six months?
   [] None
   [] 1~2
   [] 3~4
   [] 5 or more

3. Have you ever purchased anything as the result of a Telemarketing phone call?
   [] Yes
   [] No
   (If the answer is "No," skip to question 6.)

4. If you accepted the Telemarketing, what was the most important factor?
   [] Sincere attitude
   [] Credit
   [] Professional knowledge
   [] Time length
   [] Well-known company
   [] Other, specify

5. Were you satisfied with your purchase?
   [] Yes
   [] No

6. Why didn't you purchase? (This question is for question 3 whose answer is "No.")
   [] No interest in the product
   [] Concern about fraud
   [] Intrusion of privacy
   [] Other, specify

7. If sellers from whom you regularly purchase keep in touch with you by Telemarketing, what is your feeling?
   [] Good
   [] Bad
   [] Indifferent

8. In your opinion, who is better at Telemarketing?
   [] Male
   [] Female
   [] Indifferent

9. What would be your response if you received a Telemarketing phone call? (This question is for question 1 whose answer is "No.")
   [] I would be open to hearing caller.
   [] I would end the call without listening.
   [] I would probably find the call intrusive.
   [] I would be concerned about fraud.

This page was made by Alex Tsai .

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