References



1. Julie Freestone, Janet Brusse, "Telemarketing Basics: A Practical Guide For Professional Results", 1989
2. Stephan Schiffman, "Stephan Schiffman's Telemarketing", 1992
3. Ann Basye, "Opportunities in Telemarketing Careers", 1994
4. Extra Income Magazine National Business Library, "Start Your Own Telemarketing Business", 1990
5. Wayne Ford, "Telemarketing Management for Business", 1987
6. Jan Bone, "Opportunities in Telecommunications Careers", 1989
7. Linda Richardson, "Selling By Phone: How to reach and sell customers in the nineties", 1992
8. Richard L. Bencin, Donald J. Jonovic, "Encyclopedia of Telemarketing", 1989
9. Bob Stone, "Successful Direct Marketing Methods", Fifth edition, 1994
10. Mark S. Bacon, "Do-It-Yourself Direct Marketing: Secrets for Small Business", 1992
11. Freeman F. Gosden, Jr., "Direct Marketing Success", 1985
12. Bob Stone, John Wyman, "Successful Telemarketing", 1992
13. Lawrence Strauss, "Electronic Marketing: Emerging TV and Computer Channels for Interactive Home Shopping", 1983
14. Martin D. Shafiroff, Robert L. Shook, "Successful Telephone Selling in the '90s", 1990
15. Michael E. Blimes, Ron Sproat, "More Dialing, More Dollars: 12 Steps to Successful Telemarketing", 1985
16. Murray Roman, "Telemarketing Campaigns That Work", 1983
17. Stephan Schiffman, "Cold Calling Techniques (That Really Work!) ", 1987
18. Carla B. Furlong, "Marketing for Keeps", 1993
19. Jay Conrad Levinson, "Guerrilla Marketing Attack", 1989
20. Ian B. Rosengarten, "How to Market Your Business", 1993
21. Charles D. Brennan, Jr. "Sales Questions That Close The Sale", 1994
22. Carol Vipperman, "Professional Selling: A Woman's Guide", 1990
23. Vince Pesce, "A Complete Manual of Professional Selling", 1989

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