Telemarketing

May 6, 1995

by Charlie Chen

Contents of Charlie Chen's MS Project

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ABSTRACT
CHAPTER 1 INTRODUCTION
CHAPTER 2 TELEMARKETING THEORY
CHAPTER 3 FACTORS THAT INFLUENCE THE SUCCESS OF TELEMARKETING
CHAPTER 4 THE STRATEGIES OF TELEMARKETING
CHAPTER 5 THE FUTURE OF TELEMARKETING
CHAPTER 6 FIELD INTERVIEWS BY TELEPHONE
CHAPTER 7 REVIEW OF RELATED LITERATURE
CHAPTER 8 CONCLUSION
REFERENCES
APPENDIX

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